By Lisa Malice, Ph.D.
I must confess! No, not to
murder, embezzlement, conspiracy, or any other nefarious crime. My declaration
has nothing to do with anything immoral or otherwise salacious. (I will admit
to having deadly thoughts occasionally, daydreams in which I kill people in all
manner of ways for all manner of motives, but then again, I am a thriller
writer.)
No, today I simply confess that
being a debut author—as amazing as it is to finally call myself that—has been an overwhelming experience in the months before and after my December release of Lest She Forget. Every day I’m doing something other than writing my next book—crafting
blog posts for Writers Who Kill and guest posts for other authors’ blogs,
responding to interview questions, arranging and making in-person and virtual
author appearances, prepping for webinars and videoblogs—and updating my website
and daily social media posts to capture it all to share this amazing experience
with friends, family, and fans. So much to do, leaving me little time for
anything else (other than help my daughter plan and throw a fabulous wedding!).
One of three in-person book club meetings in Atlanta during the first week of April 2024.
Don’t get me wrong, I’ve found
these opportunities exhilarating and fun. But this flurry of activity is
something I did not anticipate, as I never thought to ask anyone what to expect
about this phase of my debut experience. So, this post is meant to encourage emerging
and debut authors to be prepared!
Start this process early! If you are
traditionally published, ask the PR/Marketing staff what they will be doing to
promote your book and what your role will be. Are they going to bat for you and
your book, or are you pretty much on your own? Either way, you’ll need to draw
on your own network of family, friends, and connections in the writing
community (e.g., writers, readers, reviewers, industry pros) to help you get
the word out about your upcoming book.
Here are a few tips I can offer debut
authors to start:
1) Brainstorm outlets for PR based on your network
of family, friends, work associates, volunteer organizations—any group of
people with whom you are associated, even if your connections are rather stale.
Good things can happen only when you put yourself out there.
I am
living proof this works. Reaching out to Georgia Tech led to a webinar
appearance, during which I shared what I’d learned about networking as a writer.
Similarly, my women’s fraternity (Chi Omega) ran a 2-page feature on me,
focused on how my college experience impacted my success as a published
author—again, very much dependent on my ability to be an active member of the
writing community. More locally, I parlayed my ITW connection to a local news
anchor into a launch-day TV appearance on FOX 13’s Tampa Bay Reads.
This 2-page spread from the January 2024 issue of The Eleusis, Chi Omega's quarterly magazine,
resulted from an inquiry made in July 2023.
This blurb in the Georgia Tech alumni magazine (April 2024) was requested in July 2023;
the contact also resulted in a November 2023 webinar appearance
2) Brainstorm a list of topics related to your
book, your writing process, your research, basically anything that shows your
potential readers who you are, what your book is about, and why they should place
a pre-sale order immediately—then get to work writing in anticipation of guest
blogs and written interviews. Edit at your leisure. For guest blogs, shoot for
500-700 words. You can always embellish the piece if more words are allowed.
Your book should be peripheral to the post, not the focus of the piece.
My four-part blog
series for WWK (“Unforgettable Tales of Amnesia”) drew on books, films, and
true-life stories to illustrate the differences between the various forms of
amnesia. These pieces could have been researched, written, and edited months before
my December launch date—but it didn’t occur to me write these essays until my
publisher’s PR staff asked to me (two months before my launch) to write for a
few guest blogs.
Blogs are
effective in selling you and your book to the extent they are interesting and
engaging. Use what is unique to you for fresh perspectives and angles that will
draw readers in. For me, that’s my background in psychology. The first two
blogs in my amnesia series prove this works. Readers found the information
“absolutely fascinating” and shared their own experiences interacting with
relatives suffering from memory loss for one reason or another.
3) Anticipate interview questions and get to work. Again,
edit at your leisure, shooting for 250 words max, then file them away for later
use. This task is not as hard as you think. Some questions are pretty standard.
Other questions will center more on your book, its characters, and the story.
Ask other authors, especially those who have read your ARC, for questions. Consider
questions that a reader might ask, too. Here are a few I was asked to answer:
·
What was the inspiration for your book?
·
How did the story develop from its inception
to the ending (a roundabout way of asking whether you are a pantser or
plotter)?
·
What research did you undertake to write your
book?
·
What was the most challenging part of writing
your book? The most fun?
·
What are you working on now?
·
When you’re not writing, what do you like to
do?
·
Is writing more of an emotional or cerebral
endeavor?
·
What words of wisdom do you have for aspiring
writers?
·
What do you do when you find yourself stuck
or blocked with your writing?
·
If your book were to be made into a movie,
which actors would play your characters?
These efforts don’t have to be a
time-consuming. When you need a break from writing your next book, get started
on a blog post or interview question. Edit them at your leisure, then tuck the
finished essays in a folder marked “Launch Posts” for quick and easy access
when you need them.
Now, let’s hear from you—what
tips or advice can you offer soon-to-be-published authors for better managing
pre- and post-launch PR/marketing activities?
LISA MALICE is a
psychologist-turned-thriller author. Her bestselling debut novel, Lest She Forget, a psychological thriller, was honored with the 2024 IBPA Gold Medal for Best New Voice. Lisa loves being part of community of
crime-loving writers, readers, and industry professionals. A compulsive
volunteer, you can often find Lisa interviewing someone for feature in ITW’s
“The Big Thrill,” planning an author event for her Florida Gulf Coast Sisters
in Crime chapter or working the registration table at Bouchercon and
Thrillerfest. Learn more and contact Lisa @ www.LisaMalice.com