If you are interested in blogging or want to promote your book, please contact E. B. Davis at writerswhokill@gmail.com.

Here are the upcoming WWK interviews for the month of July!

July 4th Christopher Huang, A Gentleman's Murder

July 11th V. M. Burns, The Plot Is Murder

July 18th Edith Maxwell (Maddie Day), Death Over Easy

July 25th Shari Randall, Against The Claw

Our July Saturday Guest Blogger Schedule: 7/7--Mary Feliz, 7/14--Annie Hogsett, 7/21--Margaret S. Hamilton, 7/28--Kait Carson.

Our special bloggers for the fifth Monday and Tuesday of July--Kaye George and Paula Gail Benson.

Please welcome two new members to WWK--Annette Dashofy, who will blog on alternative Sundays with Jim Jackson, and Nancy Eady, who will blog on every fourth Monday. Thanks for blogging with us Annette and Nancy!

Congratulations to our writers for the following publications:

Annette Dashofy's Uneasy Prey was released in March. It is the sixth Zoe Chambers Mystery. The seventh, Cry Wolf, will be released on September 18th. Look for E. B. Davis's interview with Annette on September 19th.

Carla Damron's quirky short story, "Subplot", was published in the Spring edition of The Offbeat Literary Journal. You can find it here: http://offbeat.msu.edu/volume-18-spring-2018/

Tina Whittle's sixth Tai Randolph mystery, Necessary Ends, debuts on April 3, 2018. Look for it here. Tina was nominated for a Derringer Award for her novelette, "Trouble Like A Freight Train Coming." We're all crossing our fingers for her.

James M. Jackson's Empty Promises, the next in the Seamus McCree mystery series (5th), was published on April 3, 2018. Purchase links are here. He's working on Seamus McCree #6 (False Bottom)

Dark Sister, a poetry collection, is Linda Rodriguez's tenth published book. It's available for sale here:

Shari Randall's "Pets" will be included in Chesapeake Crimes: Fur, Feathers, and Felonies anthology, which will be published in 2018. In the same anthology "Rasputin," KM Rockwood's short story, will also be published. Her short story "Goldie" will be published in the Busted anthology, which will be released by Level Best Books on April 25th.

Shari Randall's second Lobster Shack Mystery, Against the Claw, will be available in July 31, 2018.


Friday, March 23, 2012

Subaru Story Arc

Subaru Story Arc

I believe that television commercials are an art form. Not all of them, of course. But consider, in sixty seconds or less, the best commercials hook viewers, present characters and deliver a complete story. They compete in an environment saturated with other ads attempting to do exactly the same thing.

Sometimes character blots out message. It took me at least a year to figure out more or less what the cute talking infant was trying to sell. Of course if you establish an iconic character like an insurance-selling lizard or money-managing opera singers, you can ring changes on a theme for an extended time.

Other times the story line works but the product gets buried. I enjoy the Dad is a doofus rescued by the smart wife or child plot. The only problem is, it is so clichéd that I find it hard to attend to whatever object or service is being flogged.

Still other times the volume rises and my interest sinks. I have been known to pay attention long enough to learn which project to boycott.

However, as a writer, when a commercial works I like to figure out why it works. Take the Subaru story arc, for example. It starts with the odometer turning to 200,000 miles and the voice-over saying, “A lot can happen in 200,000 miles.” Then the odometer spins backward. A family scene — Father, mother and baby. More miles disappear. A dating scene between the couple in the family scene. The odometer spins back to 15 miles and the woman rears ends the man in a new Subaru. No harm done they exchange phone numbers and flirt.

A quick hook, an interesting start close to the end of the action, and a story that shows but not tell with clarity and absolute efficiency. A Subaru story arc.


Gloria Alden said...

I can see how commercials work as you say, Warren. However, I can't exactly relate to this because I haven't watched TV in years except for Masterpiece Mystery or Theater,and once in a while some other PBS special, but PBS commercials are few. I also used to watch the PBS News Hour, but I've pretty much given that up, too. Once in a while if I'm at someone else's home and their TV is on and a commercial comes on, I find I'm interested - in some more than others.

Betty Gordon said...

Warren, an interesting take on the story arc. I am a viewer who is susceptible to good commercials and they all use the arc to good advantage.

E. B. Davis said...

Unless a commercial is outstanding, I rarely remember them. But, I have to admit, I don't watch much TV. I watch the Super Bowl only for the commercials, most of which aren't worth the time--so I enjoy the food. My favorite commercials feature animals--especially the Budweiser Clydesdales.

The commercial you describe sounds like a winner in terms of its writing--wonder if it sells cars though--someone tracks those things. Sometimes the best concepts may not appeal to the masses.

Linda Rodriguez said...

Interesting take on commercials, Warren. I haven't watched TV in decades, though, so I have little experience with them after the 1970s. Not a snob--just gave up TV for more writing time. I do understand from friends in advertising that, often, the most irritating commercials are the most effective.

Alyx Morgan said...

Personally, I don't care for the talking baby trying to sell eTrade (I detest when they make babies or animals talk), but I agree that the Subaru story arc is quite cute & ingenious.

I can't stand commercials, & normally mute them, but every once in a while there's one that's been done very nicely (the romance centered around coffee a few years back comes to mind), & you're right, Warren, it's the story arc that makes them palatable.

Warren Bull said...

Thanks, Gloria

Warren Bull said...


I enjoy watching good commercials

Warren Bull said...


The last couple of years Super Bowl commercial have not lived up to their hype. Budweiser's efforts have been the exception.

I don't know how to measure a commercial's effectiveness.

Warren Bull said...


The most irritation commercial effect my buying habits. I boycott what they advertise.

Warren Bull said...

Alyx, I still remember the coffee romance. That was a great series.

Anonymous said...

Warren, I agree with you. I don't usually watch commercials, but once in a while one gets through. I do like the commercial you mentioned. I'm also a big fan of Max the pig (Geico). Your comments reminded me of the coffee commercials (can't remember which brand) about a man and woman who meet in the hallway or elevator. Each new commercial moved the story along.


Tina Bull said...

I think about this, too, usually when a commercial annoys me, or when one is exceptionally clever. Like you, some of my favorites mask the product, so I don't know that they're effective. Here's one of my favorites: http://www.youtube.com/watch?v=R55e-uHQna0. However, I promise I will never buy all-state insurance, because I cannot stand the "mayhem" commercials. Lately, the one that gets to me is the mother who lets her children eat spaghetti off the top of her head? It's not funny, it's not clever, it's just repulsive. Are there satirical awards for really bad advertisements? We should ask Matt Bull. (PS: I only see commercials online because all my viewing is done via online streaming.)

Anonymous said...

I like recurring characters like Flo although I don't remember the insurance company she represents.

Anonymous said...

I don't remember one about a mother who lets her children eat off her head. Yuck.

Warren Bull said...

I've noticed that commercials for movies are often better than the movies themselves.

About Bobbi C. said...

I haven't seen that commercial, Warren--will keep an eye out for it. Great idea! Way back when I was college, I started out in advertising and we studied some of the classic commercials. That was fun.

bobbi c.

Martin Blasick said...

Loved that 200,000 miles ad. I love a good ad. It's a fine line between genius and stupidity (to quote Spinal Tap). Common mistake these days is trying too hard to be edgy and losing the heart.

A case of looking too much like another company's style was a flower commercial around valentines that had a pretty lady that looked like a Victoria's Secret girl. She's in her undies and says 'Valentines is simple guys. Give and you shall receive'. Me and the Mrs. watched that spot 10 x's before noticing it wasn't for VS.

No surprise there's a number of smarty pants authors who proudly don't watch commercials. I happen to love to the good ones.