In the world of philanthropy, a naming opportunity is a way to entice donors. In exchange for their munificence, a benefactor's name will be plastered on a particular space or even an entire institution. We've probably all found ourselves in the so-and-so gallery or the such-and-such lobby.
Authors have a different type of naming opportunity--the chance to call our characters anything we choose. Today I submitted a short story about a woman named Cecile, or maybe it was Celeste. At several points in the story the name changed. I knew it was a woman's name of French origin, but sometimes my brain supplied one and sometimes the other.
Name mix-ups can happen to the best of writers. We might rename a character but fail to catch every use. Or we confuse Jack and Jake, or Mary and Marie. Or we misremember a minor character's name. Hopefully we catch such errors before they make it into print.
I don't start my short stories knowing my characters' names. I begin with a story idea, then do a lot of brainstorming and make copious notes. Choosing names comes later, so I use placeholders like MC for main character or BF for boyfriend. One time I got pretty far into actually writing the story and had a character I was still referring to simply as "guy." His name in the finished version? Guy.
I usually assign names with more care than in that instance. Once Cecile become the protagonist of my latest story, for instance, I emphasized her family's French heritage by naming her sister Monique and her daughter Esme.
Sometimes character names just hit me and sometimes I do searches for things like "most popular girl names in 1982." Inspiration can come from anywhere. When I still had a landline, I kept a list of the names used by scammers who left me messages. I've also had luck with cemetery headstones.
I don't have any repeat characters in my stories, so every story I start offers a new naming opportunity. Names can do a lot of heavy lifting, revealing character or suggesting background. The name Esme, for instance, means "loved," which made it the perfect choice for the daughter in that latest story of mine, which is all about a mother-daughter relationship.
Shakespeare asked what's in a name. For all his fellow writers, the answer is whatever we choose.
How much do character names matter to you?












