Building Your Free eBook Offer by Jacqueline Vick

All writers know that the email list rules. It's how we communicate with readers who have given us express permission to do so. In the past, I've offered free short stories and newsletters in exchange for that valuable email address, but I recently upped the offer to a copy of a free eBook. I placed the offer on the front and back pages of my latest release, Civility Rules. Here is the process that a reader would follow.

1. Click on the link to the free offer.

2. Go to a landing page and enter an email address in order to receive the free eBook.

3. Confirm the subscription--an important step in order to avoid being marked as a spammer.

3. Receive an auto-respond thank you that includes a link to the eBook.

4. Go to the link, enter the code, and collect the eBook in either mobi, epub or pdf format.

The Free Offer  

This may be obvious, but only offer a free eBook if you have multiple books for sale and can afford to give one of them away free. You can continue to sell the "free offer" eBook on Amazon and in other markets.  This actually makes your offer more valuable, since those who sign up for your email list won't have to pay what others are paying.

Not having Adobe Photoshop, I created my offer as a slide in PowerPoint and then saved it as a jpeg.  Then I inserted the jpeg onto a blank page in the eBook.

The Landing Page

I made my landing page match the offer in my eBook. Note that almost every landing page widget offered through WordPress costs money, and sometimes a lot of money. I chose Pagewiz http://www.pagewiz.com/ for several reasons, one being price. Basic, which includes up to 5,000 visitors, is $29 per month, paid monthly. Also, Pagewiz hosts the landing page on their site, so as I'm revising my website, I don't have to worry about glitches or gremlins.

The Email List

Since the whole point is to build your email list, you will need to have a way to collect those emails on the landing page. I use AWeber because it's flexible and meets my needs. There are other services out there, such as Mail Chimp, but I can't speak to how those will work. I pay $49 every three months, or about $200 per year.

Through AWeber, https://www.aweber.com was able to set up an auto-respond with the thank you page and link to the book.  This happens after the reader responds to an email to confirm their subscription. AWeber allows multiple email campaigns, so I can tell who signed up for my list because of the free offer to make sure it's paying off.  

The Delivery

I have the thank you page on my web site. This includes a little blurb about what kind of news readers can expect from me, how often they can expect to hear from me, and a promise to never, NEVER share their information. It also includes the link to the free eBook.

You will need a service that allows people to download the book in the format they desire. Book Funnel https://bookfunnel.com/ is perfect for this. I chose the least expensive option--$20 annually for up to 500 downloads per month. The great thing about Book Funnel is that if you exceed that count, they will still honor the download and let you know that you need to upgrade the account. This saves your reputation. Can you imagine clicking on a link and getting a message telling you the free offer is gone? Not good.

Instafreebie https://www.instafreebie.com is another option. Their free option doesn't allow you to integrate emails into your email service.  If you choose a paid option, it looks like they only work with Mail Chimp.

Creating your free offer does take some research and work, such as creating the thank you page, but it is another way to build that valuable email list.      

Jacqueline Vick is the author of over twenty short stories, novelettes and mystery novels. Her April 2010 article for Fido Friendly Magazine, “Calling All Canine Clairvoyants”, led to the first Frankie Chandler Pet Psychic mystery, Barking Mad At Murder, followed by A Bird's Eye View of Murder. Her first Harlow Brothers' mystery, Civility Rules, is out in eBook format. To find out more, visit her website at www.jacquelinevick.com.

Procrastination - A Problem of Mine

Procrastinate: defer actions; delay, esp. intentionally or habitually. Oxford English Dictionary

For years I’ve written a weekly list of things to do on a yellow legal pad. One of my sisters said she got tired just reading my list. What she didn’t realize is most of the list moves on to the next week’s list because I never finish everything. Some things I don’t list like make my bed, do dishes, and feed and water my critters, because that’s what I do every day. Other things I list more as a reminder than anything else, and even with the list to remind me, I procrastinate.

 

Right now I’m putting off paying the bills I write checks for and aren’t automatically paid.

They’re not late, but I should do it as soon as my monthly check is deposited. After I finish this blog, I’m going to do it. Yes, I am. Last week I finally got around to balancing my check book after not doing it for four or five months and found purchases I hadn’t registered because of a line behind me waiting to check out. I planned to write the purchase down when I got home, but I’m easily distracted. Fortunately, there were only two, and my bank takes it out of my savings account rather than bouncing checks or debit purchases.

 

Other things on my list of things that I’ve been putting off: Clean the rust stains in my bathtub that’s as old or older than I am, and that’s really old. I think the old guy who owned it for fifty years before me used  S.O.S. pads to clean it. Maybe nothing will remove the stains, but  I still put that on my weekly list. Finish planting the small shrubs I bought last spring as well as a Japanese maple on sale. Finish weeding the vegetable garden so I can plant beans, and other vegetables. Do you think it’s too late for that now? I did get peas, lettuce, eggplant and peppers planted. I blame it on the excessive rain we’ve had. Start entering the sales and expenses in my writing accounts. Clean the chicken coop, and the list goes on and on.

It sounds like I do little but lay around reading or watching TV doesn’t it? Not true. The thing about lists is the feeling of accomplishment I get from crossing off what I’ve finished. Write a blog for next week. Clean the bird cages. Clean the litter boxes. Sweep and dust the living room, etc. or call so and so. (I really put off calling people.)Water the plants. Mow the front yard, the side yard, and all the other sections I mow and not with a riding mower. Wash the outside windows – not done yet, but I can still see out.

In an article in WebMD by Paula Spencer Scott titled When Procrastination is a Problem, and How to Fix It, she writes “Everyone delays or puts things off sometimes, and that’s fine,” Procrastinating becomes a problem only when it hinders your relationships or getting your work done. The things people put off tend to be boring, hard, time-consuming, or maybe lack meaning. When you avoid doing what seems less than pleasant (cleaning the chicken coop?), you get a reprieve. You’ll do it soon, just not now.

Scott contacted two leading experts on procrastination, Joseph Ferrari, PHD, associate professor of psychology at DePaul University in Chicago and Timothy Pychyl, Ph. Associate professor of psychology at Carlton University in Ottawa, Canada. They answered immediately.

1.      Twenty percent of people say they’re chronic procrastinators. They’re late paying bills, miss opportunities for buying tickets, late filing income tax returns, and leave Christmas shopping until Christmas Eve, for instance. (I may put off bills, but I always pay on time. I get my taxes in at the last minute but not late. I never wait until Christmas Eve to shop. ( Close to it but not that late. Too many on my list for that.)

2.      It’s not trivial, but  most don’t take it seriously. It’s a problem of self-regulation, and may be more common in the U.S. because we’re so nice we don’t call people on their excuses. (One thing I don’t do is skip appointments, come late, or not follow through on a commitment.)

3.      Procrastination is not always a problem of time management or planning. They suggest using weekly planners. (I write appointments or events and times on my calendar.)

4.      Procrastinators are made not born. (Okay, a lot of stuff about rebelling against harsh authoritarian fathers, which certainly wasn’t true for me. My parents were great.)

5.      Procrastination predicts higher levels of consumption of alcohol among people who drink. (I don’t think my half glass of wine once a month at one of my book clubs applies here.)

6.      Procrastinators tell lies to themselves. “I’ll feel more like doing this tomorrow” or “I work best under pressure.” In fact those excuses aren’t true. (This may be true if it’s miserably hot and tomorrow may be cooler to mow.)

7.      Procrastinators look for distractions, especially ones that take little commitment like checking e-mails. They distract themselves as a way of regulating their emotions such as fear of failure. (Or it could be I just don’t feel like cleaning the litter boxes right now.)

8.      People procrastinate for different reasons. Dr. Ferrari identifies three basic types of procrastinators: Arousal types, or thrill-seekers, who wait to the last minute for the euphoric rush. Avoiders, who may be avoiding fear of failure or even fear of success, but in either case, are very concerned with what others think of them; they would rather have others think they lack effort than ability. Decisional procrastinators, who cannot make a decision. Not making a decision absolves procrastinator of responsibility for the outcome of events. (I don’t see myself as any one of those types.)

9.      There are costs to procrastination. Health is one. (Today I really am going to start an exercise program. As soon as I write this blog, I will.) Procrastinators have more insomnia problems. (Now that I can believe. I worry about how I’ll find the time to get everything done that needs done.) The other reasons had to do with resentment in the workplace which isn’t and has never been a problem for me, not even when I was teaching.

10.  Procrastinators can change their behavior – but doing so consumes a lot of psychic energy, and it doesn’t necessarily mean one feels transformed internally. (I need my psychic energy.)

And then there are the writers who procrastinate for various reasons like they can’t think how to start their story with a hook that will grab the reader. Then there’s the sagging middle, or they don’t know where the story is heading. Or like me right now, I can’t figure out how to expose my murderer.  So they put it aside and concentrate on other things hoping inspiration will come from somewhere.

 

Reading this made me realize my procrastination is due mostly to a list of too many things to do. It’s so long one person could never complete it. In the article it said procrastinators tend to be optimistic. That was me when I bought all those plants I still have to find time to plant – after I weed a place for them to go. So I need to prioritize what must be done – animal care, necessary cleaning, and writing this weekly blog, for instance. Then what should be done – mowing the lawn, weeding the gardens, the blueberry patch, and planting, which I actually enjoy doing most of the time. And finally what’s enjoyable - writing, reading, listening to music, walking in the woods, and the social activities like my writers group meetings, book clubs, family events, delivering Mobile Meals, and Sunday Mass. Meanwhile, eventually I’ll get to cleaning out my closet or storage room, washing the outside windows and maybe even clean the potting shed, but I’m not going to worry about it. If it gets done that’s good, and if it doesn’t? Oh well, who cares.

Are you a procrastinator?

What do you put off doing the most?