Showing posts with label Penguin Random House. Show all posts
Showing posts with label Penguin Random House. Show all posts

Saturday, January 9, 2021

Thoughts on Blurbing by Jennifer J. Chow

One of the perks of being a writer at an imprint with a large publisher is the opportunity to receive advance reading copies (ARCs). Basically, I can ask my editor for Berkley books which are coming out soon and get free reads. (She has yet to deny me any request, and my literature-loving heart rejoices over that!)

Beyond the ARCs for my own pure enjoyment, a recent writerly duty I’ve discovered is the creation of author blurbs. It’s essentially a praise quote of someone else’s work. For example, I blurbed Olivia Blacke’s Killer Content cozy mystery (coming February 2021) and labeled it as an “immersive whodunit.” See entire quote below:


I find it hard to condense the great elements of a novel into a few expressive sentences. However, since I’ve done several of these now, I do have a few go-to tricks:

 

·         Genre: I try to reference the genre so readers know what they’re getting

·         Theme: Using the book’s themes, I like to create a matching quote

·         Characters: I often  refer to the protagonist or side characters to give people a sense of who they’ll be journeying with throughout the story

·         Heart: Since I have my own view of what I loved about the work, I insert my unfettered opinion on things that spoke specifically to me

·         Adjectives: To entice readers, I like adding in descriptors that tantalize them to purchase the novel

I’m no Gary Shteyngart, who has written numerous blurbs and even had a blurbing documentary about him. (He also blurbed himself on Twitter:
“Gary Shteyngart’s blurbs are touching, funny and true. This is a blurber to watch.” — Gary Shteyngart.) Despite my newness at blurbing, though, I have enjoyed taking on this authorly task.

 

Do blurbs affect your reading choices? If you wish, give an example of one that caught your eye.