Andrew Kessler, whose book: Martian Summer: Robot Arms, Cowboy Spacemen and My 90 Days with the Phoenix Mars Mission was published by Pegasus in April described himself as, “a new, non-famous, scandal-free author,” and admitted he was, “a little worried about how anyone would see my book.”
He said, “One day after a meatball dinner at a store on the Lower East Side that only sells meatball. The Meatball Shop. I stumbled outside looked up a saw a church. And then I realized I could try to sell my book like a meatball. Monobookism was born.”
Kessler set up a bookstore that contains 3,000 copies of only one book —his.
Kessler, a writer and creative director at an advertising agency won “the nerd lottery” to spend three months in mission control with 130 scientists during the 2008 NASA mission to Mars. The book he wrote is about his experiences there. He said he promised to try to tell the story and came up with monobookism as the way to do it.
About the bookstore he repored, “Some people come in and hug whomever happens to be working in the store because they love it. And some people demand to know — aggressively — how we could be so foolish That makes for a pretty unique work environment.”
The bookstore will close soon and after it closes he will do an inventory to see how well he’s done.
What do you think? He got my attention and I’m sharing his story with you. Is this the newest model in publishing? Is it a gimmick? If you saw the bookstore would you walk in or walk away?