Tuesday, August 19, 2025

Exclamation Marks in Musical Titles

by Paula Gail Benson


Before she became famous for 84 Charing Cross Road, Helene Hanff wrote a book about her experiences getting started in the theatre. That book, Underfoot in Show Business, recounts a time when Hanff served in the press office for the Theatre Guild. She watched Oklahoma! becoming a reality. Just before the opening, it was decided to add the exclamation point to the title. Hanff spent her day handwriting on the mark on the press releases and was too tired to attend the Broadway opening of the legendary musical.

Interestingly, the original title for Oklahoma!, which was Away We Go!, also contained an exclamation mark.

Remembering the story of Hanff’s experience made me wonder how many Broadway musicals had exclamation marks in their titles. When I did a search, I found a number of people also had been curious about this question and had written what they had discovered.

In a June 30, 2022 article, David Benkof, a political commentator responsible for the Broadway Maven online messages, says his friend and mentor, critic and author Peter Filichia, examined musical titles from Oklahoma! to shows from the early 21st century and found that 5% had exclamation marks.


You can find Broadway musicals that use exclamation marks if the title is a character’s name. Examples include: Eubie! Fiorello! George M! Hello Dolly! Mama Mia! Oliver! Sarafina!

Something Rotten! tells the story of the Bottom brothers who compete with Shakespeare’s rock star image by creating the musical. Another Shakespeare inspired musical, Play On! is an adaptation of Shakespeare’s Twelfth Night featuring music by Duke Ellington.

A few musicals have multiple exclamation marks, including: Drat! The Cat!, I Do! I Do!, and Oh! Calcutta!

Most writing guides urge that exclamation marks be used sparingly. What does an exclamation mark bring to the title of a musical? Definitely, it’s an attention getter, but it cannot ensure success. I wondered if it might suggest a more light-hearted quality, but looking at the list, I see stories that include serious elements along with uplifting moments.

What do you think? Would you be more drawn to see a musical with an exclamation mark in its title?


6 comments:

  1. Interesting observation about the !, but being honest, it doesn't matter to me. I'm drawn to seeing any musical.

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  2. Interesting and fun post. Who would have thought that the exclamation point could be so powerful.

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  3. Good point! But I'm not sure it would influence whether I attended a musical or not. I live in an area where some road companies put on few but stellar performances, and unless my more-frequently-attending-musicals siblings tell me they didn't like it, I will go.

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  4. When I see an exclamation mark in a title, I figure it's there because the play, book, story wasn't strong enough to stand on its own and needed extra excitement added. Contrarian at heart, I suppose.

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  5. Really interesting post, Paula. I had no idea.

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  6. Hah! (couldn't resist.) Never gave the inclusion of an exclamtion point much thought, but if I did, I'd imagine that the play was humorous.

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