by Korina Moss
The way some of us read books will be different in the coming year. Two days ago, I read an article in The New York Times about the demise of the mass market paperback. Mass market paperbacks are the smaller paperbacks that sell between $7.99 and $9.99. If you’re a cozy mystery or romance reader, you’re especially familiar with these. But now, publishers have decided to do away with mass market paperbacks, and bookstores will no longer carry them. Anything that would’ve been sold as mass market will soon be in trade paperback size, which will cost between $15.99 and $21.99, which means you’ll have to increase your book budget.
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| Mass markets of my Cheese Shop Mystery (and trade paperback of the Spanish translation of Cheddar Off Dead) |
Almost all cozy mysteries, like my Cheese Shop Mystery series, are published in mass market, because our books are almost always part of a series and our readers are loyal. Like readers of romance novels, our readers are known to devour several books a month (sometimes more), and the mass market price point allows for it. Along with cozy mysteries and romance, other genres, like thrillers, mysteries, and science fiction, will also feel the effects of doing away with the smaller, less expensive printed copy in favor of trade paperback.
There are several reasons for this decision, one being the introduction of the e-book. According to the NY Times article, “… In the United States, about 103 million mass markets were sold in 2006, the year before the Kindle was introduced. Last year, readers bought fewer than 18 million of them.” Although “physical books still account for about 75 percent of book sales,” mass market paperbacks took a hit. Over the past decade, 10,000 fewer mass market books were published.
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| My 5th book, Fondue or Die, on the shelf at Barnes & Noble with the other mass market cozy mysteries |
As a writer and reader of cozy mysteries, this makes me wonder how they will fare. If it’s true, as The NY Times states, that “It wasn’t publishers leading away from mass markets. It was readers,” then it’s up to us. Will cozy mystery readers shell out an extra $6 or more for the pricier trade paperback cozy mystery? Will they accept the new format and higher prices and continue to purchase as many of their beloved books? Or will the cozy mystery genre ultimately pay the price?
If you’d like to read the full New York Times article, click here: So Long to Cheap Books You Could Fit in Your Pocket.
Readers: How will this affect your book buying?
