tag:blogger.com,1999:blog-993649290245605005.post6354358034636299812..comments2024-03-29T08:58:04.483-04:00Comments on Writers Who Kill: The Myth of Determining Ad Profitability and the Magic Bean of Sell-through RateJim Jacksonhttp://www.blogger.com/profile/15090252530437277145noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-993649290245605005.post-60289588803246799842021-02-03T13:49:34.713-05:002021-02-03T13:49:34.713-05:00Thanks for this informative post, Jim. It's so...Thanks for this informative post, Jim. It's so hard for me to keep the marketing figures straight in my head--whew!Jennifer J. Chowhttps://www.blogger.com/profile/14161188960541932911noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-65703818431080325502021-02-02T18:25:21.076-05:002021-02-02T18:25:21.076-05:00Debra -- I'm feeling the pressure
Grace -- I...Debra -- I'm feeling the pressure <br /><br />Grace -- Indies (or even those who work with responsive small publishers) have a huge leg up as regards figuring out what marketing works on a timely manner. In large traditional publishers, the hardcover and paperback runs have a short timeframe for success. But even they have figured out that ebooks are evergreen. I know many traditionally published authors who do promote their ebooks--but I'm not knowledgeable on what works for them since I have not worked with a large publisher (yet!)Jim Jacksonhttps://www.blogger.com/profile/15090252530437277145noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-37402592974711661072021-02-02T16:06:51.434-05:002021-02-02T16:06:51.434-05:00Thank you, Jim, for the terrific information about...Thank you, Jim, for the terrific information about marketing and for doing the math. My problem with advertising is that I'm traditionally published and receive reports of sales months after doing any kind of promotion. Other than waiting for royalty statements, which tell me little, I can't see the benefit of any promotions I conduct. Any suggestions?Grace Toppinghttps://www.blogger.com/profile/10291304815273486038noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-17622443474128831352021-02-02T12:35:29.814-05:002021-02-02T12:35:29.814-05:00I'd love to take the class --- Although the co...I'd love to take the class --- Although the concepts make sense to me (because you've laid them out so clearly), I still have trouble with practical personal application.Debra H. Goldsteinhttps://www.blogger.com/profile/17533446284471717884noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-76360904098422469362021-02-02T10:23:20.379-05:002021-02-02T10:23:20.379-05:00Margaret -- Sales are what we want in the end, but...Margaret -- Sales are what we want in the end, but I do think reviews, ratings, and social media comments do sway some readers in their purchase decisions.<br /><br />Shari -- hopefully the mental exercise was positive and didn't fry your brain!<br /><br />KM -- you're welcome. As you know, I enjoy trying to make math concepts accessible to everyone.Jim Jacksonhttps://www.blogger.com/profile/15090252530437277145noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-89533914771206390712021-02-02T09:59:17.159-05:002021-02-02T09:59:17.159-05:00I can't even conceive of the projects you mana...I can't even conceive of the projects you manage to not only tackle, but explain in a way that makes sense to me. I really appreciate you sharing your expertise with us.KM Rockwoodhttps://www.blogger.com/profile/03973749764907859829noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-28444052803048093282021-02-02T09:23:23.266-05:002021-02-02T09:23:23.266-05:00Jim, this is the most mental exercise I've got...Jim, this is the most mental exercise I've gotten in ages! You always take these mystifying concepts and explain them so well. I have to second Kait - this would make a great class. Thanks for doing the heavy (math) lifting!<br />Shari Randallhttps://www.blogger.com/profile/16425493627354028820noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-7059436827828230812021-02-02T09:15:08.586-05:002021-02-02T09:15:08.586-05:00Point well taken, and sales are always a better in...Point well taken, and sales are always a better indicator than "reviews", stars, or social media comments (I read the first page and threw it across the room/deleted it from my Kindle).<br />Thanks for the summary!Margaret S. Hamiltonhttps://www.blogger.com/profile/07810307017440257313noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-31712809612473423952021-02-02T08:29:12.110-05:002021-02-02T08:29:12.110-05:00Hi Kait. Understanding the concepts and the underl...Hi Kait. Understanding the concepts and the underlying assumptions is key. If you have that, you can then use some of the excel worksheets available to do the math -- if it's necessary.<br /><br />I hadn't considered doing a class on this stuff, but others are also making the suggestion, so I'll give it some thought.Jim Jacksonhttps://www.blogger.com/profile/15090252530437277145noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-66226400465517737852021-02-02T08:16:15.033-05:002021-02-02T08:16:15.033-05:00Wow, and I thought writing the books were the hard...Wow, and I thought writing the books were the hard part. The maths are beyond me, but the concepts are clear, and that makes it easier to follow along. Have you considered offering a class in this? I, for one, and feeling the need!Kaithttps://www.blogger.com/profile/07758348842858993203noreply@blogger.com