tag:blogger.com,1999:blog-993649290245605005.post1450372064441530322..comments2024-03-28T18:40:05.789-04:00Comments on Writers Who Kill: Building a Brand NameJim Jacksonhttp://www.blogger.com/profile/15090252530437277145noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-993649290245605005.post-70263318141887774682013-10-17T10:33:05.531-04:002013-10-17T10:33:05.531-04:00I fully support these endeavors by enterprising wr...I fully support these endeavors by enterprising writers to build their names as a brand. It's been fairly common for sometime now, especially by those who build their prescence on the net. Totally modern and very wise. This would take a motley crew for one to pull this off, and quite a few input from professionals in the marketing field since this would take more than just a mere blog post, or a 'build it and they will come' sort of deal. It's about making names big and putting them out there. <br /><br /><a href="http://sacramentomarketinglabs.com/search-engine-optimization/" rel="nofollow">Layla @ Sacramento Marketing Labs</a> Anonymoushttps://www.blogger.com/profile/14926708224299821347noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-85654276784818632162011-04-11T20:57:15.556-04:002011-04-11T20:57:15.556-04:00I'm with Jeri. I write erotic romance under an...I'm with Jeri. I write erotic romance under another name. That's a whole different ball game with an entirely different readership. I wouldn't want that name to cross into my more mainstream novels--if they're ever published.Polly Iyerhttps://www.blogger.com/profile/05729656119287702191noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-558690838486500712011-04-11T17:15:44.013-04:002011-04-11T17:15:44.013-04:00I can understand what Jeri is saying, although mos...I can understand what Jeri is saying, although most people do read the blurb on the back of the book. <br /><br />Katy Munger, one of my favorites, wrote straight mystery (PI) then changed to paranormal mystery using the name Chaz McGee. Katy got a lot of good press, so I couldn't understand why she just stopped writing. Of course she didn't, but I had no objection to Katy writing paranormal. <br /><br />If I can read a book, I can read the jacket. Took me quite a while to find Katy again!<br /><br />Thanks for thinking of that Pauline. I'm thinking that I'll lobby for the cover showing that beach scene, when (if!) I get published.E. B. Davishttps://www.blogger.com/profile/16746747050278597888noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-85485494496623874012011-04-11T16:43:44.489-04:002011-04-11T16:43:44.489-04:00And thinking about beaches makes people happy. The...And thinking about beaches makes people happy. The sea and beach look good on covers. Throw in a few scantily clad bodies and your book advertises itself. Make sure you pick it up in book stores and accidentally replace it facing out with the beach scene showing.Pauline Alldredhttps://www.blogger.com/profile/00847008019331163905noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-35168869762410354252011-04-11T15:50:54.112-04:002011-04-11T15:50:54.112-04:00Yes, I've noticed a lot of beaches in your stu...Yes, I've noticed a lot of beaches in your stuff, E.B. I think that's an excellent idea!Kaye Georgehttps://www.blogger.com/profile/05596677617002735674noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-31578405774696365782011-04-11T15:48:58.351-04:002011-04-11T15:48:58.351-04:00Of course it depends on how the author feels, but ...Of course it depends on how the author feels, but for me it's very particular. I write medieval mysteries so any other medieval type book I write will have that built-in audience for the "Jeri Westerson" brand. But if I chose to write romances, I feel that I would use a pen name, as I do for my gay mystery series (under the name Haley Walsh). Why is branding important in this case? Because if someone picks up a "Jeri Westerson" and expects a medieval mystery and gets instead a contemporary gay mystery, I don't want anyone spitting their coffee across their laps, or worse, throwing the book across the room. Branding is important in some cases because of the readers' expectations.Jeri Westersonhttps://www.blogger.com/profile/08621322664609246112noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-83058429471727756352011-04-11T15:28:29.790-04:002011-04-11T15:28:29.790-04:00LOL, Warren--even if it is applicable, it's ta...LOL, Warren--even if it is applicable, it's taken.<br /><br />My problem is that I like to read many different genres. If I like an author's writing, than I don't really care what they are writing and would rather follow the writer's career. Even if I decide not to read the book, I will normally look up the author and take a look at their new releases. <br /><br />I once thought two of my author's had died (another two have actually-Elaine Flynn and Anne George). Turned out they started to write under different names. I hope they understand that by establishing a brand under a new name, they lost an established reader.<br /><br />One book at a time, and yet if the writer is one I know, I'll at least give their books more consideration than an author I don't know.E. B. Davishttps://www.blogger.com/profile/16746747050278597888noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-66895539786660073352011-04-11T15:20:25.021-04:002011-04-11T15:20:25.021-04:00Your post struck a chord with me! I just sold two...Your post struck a chord with me! I just sold two adult mysteries to two different epublishers. I'm multi-published as a children's book author, and wonderef if I should take a pseudonym. I decided to keep my name. I'm glad to see others think this was a good decision. <br />MarilynMarilyn Levinsonhttps://www.blogger.com/profile/10424778692932139865noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-44763942240064535372011-04-11T14:44:07.880-04:002011-04-11T14:44:07.880-04:00I took the advice of Kristen Lamb in her book We A...I took the advice of Kristen Lamb in her book We Are Not Alone to use my full name on everything and to have all my web sites reflect a similar theme. I had already chosen a "Pepper" background in yellow on my blog for my protagonist Pepper Bibeau, and continued the yellow theme on my other sites.Gail M Baugniet - Authorhttps://www.blogger.com/profile/11543343067963247963noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-69542096521706312192011-04-11T12:01:02.548-04:002011-04-11T12:01:02.548-04:00Authors have been successful with branding but som...Authors have been successful with branding but sometimes they experience problems when they want to write differently. I've heard well-known authors say they want to write about a different character but readers want the familiar character. <br /><br />With branding, a person lives up to expectations but he/she might not want to exceed the expectation. <br /><br />So, I have mixed feelings about brands but then I don't always shop brands in the grocery store.Pauline Alldredhttps://www.blogger.com/profile/00847008019331163905noreply@blogger.comtag:blogger.com,1999:blog-993649290245605005.post-7063847717445804022011-04-11T11:04:45.032-04:002011-04-11T11:04:45.032-04:00Steven King talks about the importance of establis...Steven King talks about the importance of establishing a "brand." I have mixed feelings about it. I write about all time periods and many points of view: male and female, young and old, various ethnic backgrounds. I also write humor, cozy and noir. Maybe I need to find a brand. How 'bout Bull's 57?Warren Bullhttps://www.blogger.com/profile/07789270258599769915noreply@blogger.com